Immediately after Saturday's Women's Conference, I needed to turn my attention to this week. I was to spend 4 days in Atlanta and then the next day attend Ward Conference in Ava and teach the lesson.
So on Monday and Tuesday I needed to prep my lesson for Sunday. I also had to pack and decide what clothes I needed at the financial workshop and what clothes I needed for Sunday. The ward Relief Society president had kindly invited me to stay at her house-- saving me three hours of driving.
I also really wanted to have written a financial spec assignment to take to the workshop. I had planned on writing it earlier, but other things kept getting in the way. I got it started... but that was all.
Saturday, Alyssa, a 13 year old in our ward, died of leukemia. It's been very hard on the family. The funeral was Tuesday evening. It was attended by many school friends and Tom turned time over for anyone who wanted to share a story about Alyssa. Many of the school friends spoke. It was amazing the number of lives Alyssa touched. It was also amazing the struggles and tough lives kids live.
One spoke about wanting to commit suicide, but Alyssa helped her feel better. Another spoke about hating the strange new school and how Alyssa welcomed her and wouldn't be put off by her standoffishness. They spoke of being bullied and supporting one another through the bullying. They spoke of depression and being able to feel better because of the kindness of Alyssa. And the school kids had made perhaps 30 posters saying goodbye to Alyssa.
I came home and finished packing. Wednesday I left a little after 7:30 for Springfield and the airport. Delta had a direct flight to Atlanta. I arrive there without problem and took a shuttle to the hotel. I could have taken the MARTA-- public transportation for about 1/10th of the price... but I was just a little leery. So I shuttled it.
The conference was awesome! First, I've gotten to know people, so I knew perhaps 10% of the 70 or so people there. Then I networked and met other copywriters-- some starting out, some in the thick of things. And there were 9 publishing houses represented who were looking for copywriting talent.
I was happy that my book was published and I had received the order of books before I left. We had an evening of "speed-dating" where we got to spend 5 minutes with a company representative and I was able to give them my book. Many were receptive to the idea of needing someone to help with retention and renewal.
The last person I visited, said, "Sandy Fox! I'm so glad to meet you! I'm sorry I haven't responded to your emails. Can we talk?" So the next day, my roommate and I went out to lunch with her. Nice time. I think it will lead to work.
I wish I were like Rebecca and Savannah about taking pictures. I take a camera... and then never take it out. I think I got one picture of the whole event. It's of Clayton Makepeace on the right and Paris Lampropoulos-- another great copywriter-- on the left.
It was a bit like drinking out of a fire hose. We went into depth on the elements of a long form sales letter, video sales letter, or video. We learned how to get an increase in response by tweaking subject lines and other specific areas. We learned how to present numbers in a meaningful way and we heard from the publishers about their background and journey, about their companies, and about what it was like to work for them. I'm sure it sounds incredibly boring to you, but I found it very interesting.
They had great food. One morning our women's group, the Titanides went to breakfast together and learned more about some of our members and connected with job opportunities. All in all, it was a very enjoyable, informative, and encouraging event.
I had to duck out of the last class and good-byes to get to the airport on time. The shuttle driver was from Ethiopia so we had an interesting conversation before we picked up other passengers. There was a Five Guy's hamburger place there, so I grabbed one before my 7:15 flight.
When I arrived in Springfield, my luggage did not come to the baggage carousel. I'm thinking, AKK! Where can I buy a skirt at 9pm? Can I teach this lesson wearing pants? Can I borrow a skirt? Fortunately, after complaining to Delta, the bag appeared on the carousel by the time we got back over there.
I had a easy drive to Ava. I found the little road to the RS presidents house, had a lovely visit, and a good sleep-- except for the weather radio going off twice with a severe weather warning-- hail, not a tornado. And while we had strong rain and wind... I don't think we had hail either.
I taught Pres. Benson's lesson on Flooding the Earth with the Book of Mormon. It was a great lesson on the blessings of the book-- it's power and it's value for our time. I think how all those poor, clueless kids at the funeral would be blessed with peace and comfort if they could read and believe the Book of Mormon.
What a difference it makes in your life when you understand you are a son or daughter of God. That he loves you and wants to bless you.
I got home about 3:45-- just a few minutes after Tom left to go visit people at hospice, in the hospital, and those who lost their daughter. We had a late dinner.